Want to consistently rank high in the search engines? Use this SEO Checklist to Rank in Google.
Make sure to do the following before publishing your next post or page of content. Go here to get a copy of the check list for your personal use.
1. Make Sure Your Keyword is the Right One.
If you publish content without a focused keyword, you won’t end up ranking for anything. What do you want your blog post to be found for?
If you are writing about the latest 3D printing techniques, find out what your potential readers are typing into Google.
Visit Google Keyword Planner to do in-depth keyword research. There, you’ll find the latest keyword trends and related search topics, as well as search volume data for the past year.
2. What Are Your Competitors Saying?
That’s right. You need to find out what your competitors are writing on the topic. It’s easy to find out. Just do an online search for the topic you are writing about and see what websites appear on page one. Visit their sites and see what they are saying.
3. Write More and Write Better.
What ever your competitors are writing, write more. And while you’re at it, write better than they do. If your content isn’t better than what’s already out there, you’re sunk.
Writing needs to become one of the most important things you do for your business. The more content you have, the better. Google needs to view your website as an authority site. You can’t accomplish that with just a little bit of content.
Your potential clients need to be able to learn something when they are on your website. No matter what service or product you are selling, your websit needs to educate. Visitors will feel like they are gaining something of value just by being on your site.
4. Optimize Your Images.
Never overlook the value of optimized images on your page. Part of optimizing images includes putting your keyword in the image alt tag and the image name.
The alt tag is used by google. They will display the text in your alt tag if the image fails to upload.
Never upload images without renaming them. Too often, websites add images with the name “IMG_3459”. Leaving the generic image name will make sure your image does not rank in Google for an image search.
Never publish a page or blog post without an image on the page. You want your readers to have something visual to look at besides words.
If the search engines have to choose to rank a page without an image and a page with an image, they will choose the page with an image. Make sure that’s your page! (Need images? Try using Canva)
5. Optimize Your Title / Headers
The title of your page or post is critical. Make sure the title includes your keyword.
It is also important to have sub-headers on your page.
The headers and sub-headers let Google (and your readers) know what your page is all about.
6. Optimize Your URL.
Forgetting to optimize your url is a big no-no. Make sure your url includes the keyword that page is trying to rank for.
Here’s an example of a url with and without keywords:
The first example leaves you with no idea what the page is about. The second example lets you know the page should be about 3d printing tips.
7. Add Internal and External Links.
Adding links is something many businesses overlook. Make sure to include links to other pages on your website.
Also include an outbound link to an authority website. This shows your website isn’t all about you. It shows Google that you are helping people get even more information from top sources.
8. Get Links From Other Websites.
Ok. This one isn’t always easy, but it’s critical. The search engines need to know other websites think you are important. If no other sites are pointing to your site, you don’t have much of a chance to show up in the search engines.
Getting links from other sites (external links) is something online businesses need to constantly be doing. It’s not something you can do once and then quit. Good SEO companies can help you generate links from quality website.
9. Include Keyword in Meta Description.
Don’t overlook the importance of your meta-description on each page. Make sure your keyword appears in the meta description. (This is the two sentences that appear under your url in search engines). A good meta-description can be a deal breaker for someone clicking through to your website or not.
Google relies on your meta-description when figuring out what your page is about. If your meta-description doesn’t match what someone is typing into the google search, your page will not be in the search results.